British Columbia Wines - New York Times

Canada’s Napa Valley Seeks Elusive Audience: Canadian Wine Drinkers

British Columbia’s wines are improbably being embraced by wine snobs around the world. But legal restrictions, and regional biases, are getting in the way at home.

picture of bc winemaker, a woman with dog in the hills overlooking osoyoos lake
Caroline Schaller, a winemaker in British Columbia, whose wineries are gaining global renown but struggling with domestic drinkers. Jen Osborne for The New York Times

By Dan Bilefsky

OSOYOOS, British Columbia — The first surprise for Séverine Pinte, a French winemaker working in Canada, was how casual everyone was — more ripped jeans and flip-flops than Chanel.

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